Activate
Realigning the Activate brand to attract more fellows and sponsors.
Activate reached out to reimagine their website following a realignment of the brand to better meet stakeholders needs. With a focus on the key objectives of the growing brand we were able to create an engaging and easy to use online environment. We were able to tell the success stories of fellows and outlining the fellowship program benefits. The top two measurable objectives were to provide a clear path for scientists to apply for the fellowship program and for potential sponsors to learn how they can support the initiatives.
My role:
Strategy • Design • Development • UI/UX
Platform:
Squarespace with custom modifications